Heimstaden AB, Reg. No. 556670-0455, (”Heimstaden”) uses cookies and other
similar technologies on the website www.heimstaden.se (the ”Website”) to analyse how you
as a visitor use the Website and to improve your experience of the Website. Find out more on how we use
cookies in this cookie policy.
When you visit the Website, we may process your personal data e.g. if you choose to apply for a job
or to rent any of our available objects. For more information about Heimstaden’s processing of your
personal data, please view our privacy policy.
What is a cookie?
A cookie is a small text file that makes it possible to
identify visitors to a website. A cookie is stored in your unit (for example
smart phone, reading tablet, or computer) and makes it possible for the website to recognize you
upon your next visit of the website. Cookies are often categorized based on their origin, but also
based on to what extent they are stored in your web browser. A cookie may either be
sent to you from the website you are visiting (so called first-party cookies) or from
another organisation providing services to the website, such as analysis and statistics companies (so
called third-party cookies).
Cookies can also be categorised as session cookies or persistent
cookies. A session cookie is sent to your computer for the webpages to functionac
properly during your visit and is not retained on your computer. Instead it is erased when
you close your web browser. The function of a session cookie is for example that it is activated when you
return to a previously visited part of the website and thus facilitates your navigation on the website. A
persistent cookie is in contrast stored in your web browser and thus allows for a web page to
recognise your computer’ s IP address even if you turn off your computer or log out between visits.
For more information about what cookies are and how they function, please visit: www.minacookies.se.
Cookies at our Website
We use cookies on the Website to make your visit on the
Website as pleasant and smooth as possible, for marketing purposes, to implement website tracking
tools and for the Website to work in a safe manner. The cookies we use assist us in sending proper
information to the correct users, to manage user
access and to ensure that a user reaches the correct server. Additionally,
some of our services require cookies to function.
If you have created an account on the Website, we use different types of cookies to make sure that you remain logged
in during your visit and to make it possible for you to keep track
of your favourite objects and favourite projects on the Website. These cookies are
activated only if you are logged in and if you have marked an object or a project as a favourite.
We use different technologies to measure traffic on the Website by means of third-party cookies
such as Google Analytics, HubSpot and Facebook’s so-called pixel. Analysing visits of the Website in
this manner provides us with valuable information which we can use when developing our
services. This is all made to improve the user experience on the Website. In addition to measuring
statistics on how visitors use the Website, we may also use these
services for direct marketing to individuals who have visited the
Website.
The fact that Cookies may be used for marketing purposes means that
such cookies enable us to reach out to visitors of our Website with offers
regarding available accommodations or other services. This may be done by search engine
marketing, marketing in social media or other types of marketing by means of tools such as Google
Analytics, HubSpot or Facebook. We may also send you direct marketing by e-mail if you
have provided us with your e-mail address and in connection thereto not objected
to receiving marketing e-mails from us.
Your consent to our use of cookies
When you visit the Website for the first
time we will ask for your consent to our use of cookies. This consent is obtained in relation to cookies
which are used for statistical purposes and for marketing purposes and you may either consent to both
purposes or to only one of them. Other types of cookies that we use on our Website are necessary for the
Website’s basic functions and are activated automatically even if you do not consent to out use
of other types of cookies.
Settings in your browser
You have the option to prevent cookies from being
activated by shutting off cookies in your browser’s safety settings. Please note that most browsers have
a standard setting accepting the use of cookies, but you can easily refrain from allowing websites to activate and
store cookies on your unit by making a setting in your browser, including blocking cookies or erasing cookies
already stored in the unit.
How you do this depends on what means of communication you are using. If you are using:
-
a smart phone, you usually change the settings in your
phone’s web browser,
-
a reading tablet, you usually change the settings in the operating system, and
- a computer,
you may change the settings in your computer’s web browser.
Please note that if you choose to deactivate cookies in your web browser, this
may entail that cookies which are necessary for the Website’s basic functions are shut off.
This means that your browser may stop functioning in a safe and secure manner and that some
services may not be provided. In such cases you will, among other things, not be able to log into your
account on the Website.
Contact us
If you have questions about the content of this cookie policy or if you would
like to get in touch with us regarding our processing of your personal data, you are welcome to contact us
on dataskyddsforordningen@heimstaden.com.